Promoters
Handing out samples, tastings, advice at the stand, gifts with purchase.
BTL and events · Yerevan
Promotional staff who sell,
not just stand there
A campaign lives or dies on the people who stand in front of the shopper. Renta Staffing Agency places promotional staff in Yerevan – promoters, hosts, brand ambassadors and merchandisers, briefed and disciplined.
- A briefing before the shift: the task, the script, the rules
- A supervisor checks attendance and how the shift is running
- A written report afterwards, with photographs and figures on the campaign
2017working in Armenia
per bookingformat, shift, number of staff
24 hurgent bookings, from a day
21services in seven groups
Who we place
Staff to suit the campaign
Finding people who can talk to a shopper – persuasive without pushing – is harder than it sounds.
Event hosts
Registering guests, working the stand, supporting the presenter, bringing prizes and flowers out to the stage.
Leaflet distributors
Handing out leaflets where the footfall is: shopping centres, shop entrances, the streets of Yerevan.
Merchandisers
Putting stock out, keeping to the planogram, watching that the product is on the shelf.
Duties
From the idea to the final report
We do not simply fill shifts. We plan the campaign, staff it, run it and report on it.
- Building the concept and the run of the campaign around your objective and your audience
- Planning and coordinating the events
- Choosing and briefing staff for the particular task
- Drawing up the rota and holding people to it
- Uniform and printed material, through the agency’s partners
- Interim and final reports, with photographs and video
- Figures on how well the campaign worked, shift by shift
How we check a candidate
How we choose
1
Meeting in person
How they talk and how they look – both matter on a promotional stand.
2
Track record
Earlier campaigns, knowledge of the product, handling a crowd.
3
Briefing
Before the event every person knows the task, the script and the rules.
4
Supervision and report
A supervisor watches the work; after the shift comes a written report with photographs.
Hours
Ways of working
One-off campaigns, regular shifts in store, and urgent requests. The site and the flow of shoppers decide how many people go out.
Ways of engaging promotional staff
| Arrangement | How it works | Hours |
|---|---|---|
| One-off campaign | A day or several shifts at one site | as required |
| Regular presence | Regular shifts in store, to a rota | by schedule |
| Event | Conference, exhibition, launch – a team for the whole thing | 1–3 days |
| Urgent request | A replacement, or more people, at short notice | 1–2 days |
The schedule and the list of duties go into the agreement, in plain English.
Yerevan and the rest of Armenia
Why this matters in Yerevan
Yerevan has a consumer market that keeps growing. New brands, shopping centres, exhibitions and city events keep the demand for promotional staff high. We pick people for the particular audience, the particular site and the particular task – and we hand you results you can measure.
- Our own register of candidates, with references we have taken up ourselves
- First profiles within 3–5 days of signing
- A replacement if the person is not right for you
- Confidentiality at every stage of the search
- Yerevan and the regions of Armenia
Our fee
Priced per booking, against your brief
A one-off job is not priced from a monthly salary. The format, the length of the shift and the number of staff decide the figure. We confirm the team and the price in writing before the date.
per bookingformat, shift, number of staff
How the payment works
- The agreement is drawn up around your brief.
- Paid by bank transfer to the company account.
- If anyone does not turn up, we replace them within the same shift, at no extra cost.
- A written report with photographs after the shift.
How it works
How to begin
01
Enquiry
You describe the job and what matters to you. We ask about the requirements and terms.
02
Agreement
We take the brief, sign the agreement and settle the fee. Your replacement guarantee starts here.
03
Search
Within 3–5 days you receive profiles of three to five suitable candidates.
04
Interviews
By phone, online or in person, whichever suits you.
05
Trial days
If you wish, they work a few trial days before anything is settled.
Questions
What people ask most often
How is BTL work paid for?
Promotional work is billed differently. We draw up the agreement around your brief, and payment goes by bank transfer to the company. The price follows the campaign: the format, the number of people, the number of shifts. The placement fee set out above – 50 % of a month’s salary, six months, up to three free replacements – applies where you take a member of the promotional team onto your own payroll.
Can we book a single promoter?
Yes, though a team usually works out better: one agreement and one supervisor cover several sites or shifts. We will suggest the right number for the job.
Do you supply uniform and printed material?
We arrange it through the agency’s partners – uniform made up, material printed. It is a separate line in the estimate, and it saves you finding contractors.
What reporting do we get?
Interim and final reports with photographs and video, plus figures on how the campaign performed: contacts made, samples handed out, what shoppers said.
What if someone does not turn up?
The supervisor checks attendance. If a person fails to appear we cover the shift with a replacement – that is our responsibility, not your problem.
Related services
You may also need
Enquiry
Tell us about the campaign and we will build the team
Describe the format, the date, the site and the task. We will propose the staff and settle the details.
- +374 41 303 395
- office@renta.am
- 4/12 Marshal Babajanyan Street, Yerevan